Business Intelligence - BI, mining, analytics, and data warehousing Research Paper

Business Intelligence - BI, mining, analytics, and data warehousing - Research Paper Example Moreover, the management of Caesars Entertainment is dedicated to environmental energy and sustainability protection and it recognizes the significance of being responsible steward of the environment (Caesars License Company, LLC.; EDGAR). Since the business of Caesars Entertainment is always expanding, its management has decided to implement a new technology based structure in an attempt to manage business operations successfully and effectively. For this purpose, Caesars Entertainment will make use of latest tools and technologies such as BI (Business Intelligence), mining, analytics, and data warehousing to better manage and control business operations. This report presents a detailed analysis of some of the important aspects and areas of Caesars Entertainment business where BI solutions can be implemented. At the present, almost all the organizations make use of latest tools and technologies to leverage and augment their business capabilities. For instance, many business organizations use Teradata and IBM Cognos solutions to improve their marketing strategies and customer satisfaction level by means of a closed-loop technology based systems. In the same way, with modern technology based solution such as Teradata, Harrah Entertainment enlarged its usage of IBM Cognos business intelligence software to extract and drill additional and deeper customers’ data. Moreover, by making use of these innovative technologies business is able to effectively extract and segment customers’ data into many profiles as well as utilize this extracted and filtered customer segmentation data to extend targeted campaigns to extract preferred customers’ behavior. For instance, it can help Harrah Entertainment know about clients who have not visited for over 6 months and implement strategi es to bring those customers back. As well, business uses business intelligence and data warehousing to promote innovative games by determining