Trademark logos Essay Example | Topics and Well Written Essays - 2000 words

Trademark logos - Essay Example While considering the importance of logos and trademarks, the most important factor is that serves in distinguishing the product or service from that of the counterparts. Thus it becomes important that the trademarks are not generic and it does not refer to a geographic origin. However the protection rules for trademarks and logos do not cover such generic symbols and names. Another major importance of these marketing symbols is that they indirectly lead the customer towards the qualities of the product including its uniqueness and quality. In this context the logos and the trade marks add to the reach and extension of the particular product or service. However under the rules and regulations pertaining to trademarks and logos, it must be ensured that these do not deceive the customer and convey wrong message about the product. As described in the definition of World Intellectual Property Organization itself, logos and trademarks helps to identify the product or service of a particular enterprise globally from other products and services. This distinction and identity is quite important in the modern business scenario. This must be read together with the fact that in the liberalised international economy of the day, the chances of competition and deliverance area overlap is quite possible. To explain this concept, the wide acceptance of ‘ipod’ the music player produced and marketed by Apple would be an ideal example. The trade name ‘ipod’ has had such a market identify that the products which came into market with similar applications were also called by the customers as ‘ipod’. (Rao, A Sreenivasa, 2008).This identity would automatically build in a feeling of confidence among the buyers. Conveyance of Business Objective is another core significance of trademark logos in the modern corporate culture. Trade mark logos can play integral role in the extension of the business

Steamboal Bill. Jr Movie Review Example | Topics and Well Written Essays - 750 words

Steamboal Bill. Jr - Movie Review Example This movie is a silent comedy thriller produced in 1928 by Charles Reisner featuring Buster Keaton and he has written the story along with Carl Harbaugh. It is a story about William Canfield (Steamboat Bill) who is a captain owning ship and is awaiting his son to come and join his business who has finished his graduation. But to his dismay, his son arrives with his lover who is the daughter of his business rival King. Steamboat gets jailed for misconduct and his son tries to save him from jail but end up in the middle of the cyclone storm. The storm strikes down building and the wind buffet Steamboat bill Jr. He takes shelter under a tree and it gets uprooted and he land up at the waterfront. Then he gets chance to show his manlihood and ends the rivalry between William and King and save all of them from the accident. The story has a theme of rivalry and triumph of a son. The story has a focus on the rivalry between Canfield and King and which led both the people in trouble. This is also the reason why Canfield hesitates for the marriage between his son and lover. The other theme being the delicate triumph of son over his father where he saves his father and his rival from an accident. It is good to see that the movie has lush scenery which makes the movie a pleasant watch. The movie has a good measure of sympathy and suspense. The different episodes of the movie are depicted discreetly and this enhances the drama of the movie. The special effects of the movie are note worthy as the picturization of storm was technically flawless. It was realistic and added to the technical quality of the movie. The stunts and special effects were inventive and wildly inventive. The Keaton played as a good protagonist with his athletic expression and comedic physicality. Keaton’s stunt shots are immortal .The movie had romance, action and humor. The camera angles of the movie were interesting and there was an innovative

Behavioural Finance Essay Example | Topics and Well Written Essays - 750 words

Behavioural Finance - Essay Example It is very clear that some of the participants in the market do not make rational decisions which translate to mistakes. However, astute market players get the chance to capitalize on such mistakes. For instance, a rational investor can take the decision to buy when there is market crash resulting from speculative behavior (Mussweiller & Schneller, 2003, p. 124). Given a risk-adjusted basis, rational investors can beat market performance in a consistent manner. According to the perfect market hypothesis, prices reflect the full information about the market. This has the implication that an investor cannot beat the market unless he or she has inside information. A number of indices have been created with the aim of mimicking market performance. Research studies indicate that index funds account for almost 10 percent of the U.S. stock market capitalization and 60 percent of the money flowing into mutual funds. Despite the increasing euphoria towards passive management, there is active management which has enabled investors beat market bearing returns. Behavioral finance insists that investors are irrational in their decisions and that it is easy to partly predict future performance of stocks using their past performance. Careful analysis of the past trends of the tocks has the advantage of making it possible to outperform the market (Mulino, Scheelings, Brooks & Faff, 2009, p. 50). Rational investors can outperform because there exists inefficiencies in the capital market which create investment opportunities. Rational investors outperform the market because irrational investors often find themselves in the bottom part of the distribution pattern. There is some level of disconnection between stock performance and stock market valuation. The existence of irrational investors has resulted in the markets being driven by emotions rather than logic (Dreman, Johnson, MacGregor & Slovic, 2001, p. 127). However, research studies indicate that logic often triumphs over em otions. Irrational investors tend to lose while logic investors record gains. Most of the investors in the market do not bother to look at the fine details of their investment portfolios. Instead they look for information such as who are investing in the same portfolio and this has the negative effect of encouraging wrong decisions. There are a number of situations that a rational investor can exploit and record superior performance that the market. Theoretically, this is possible even though no investor has ever recorded consistent returns above market expectations (Statman, Fisher & Anginer, 2008). First, a rational investor can do a comprehensive homework and identify small cap stocks that in most cases are not well followed. Such stocks are often ignored by equity funds because of the fear of high risks associated with small companies. Furthermore, such companies are not well known in Wall Street and this makes it possible for most of the investors to ignore them (Caginalp, 2002 , p. 73). A rational investor can identify such companies and analyze their prospects for superior returns. The small cap firms have a potential of recording higher returns than the market because their true value has not been influenced by speculations. Second, the market sometimes overdoes its pessimism for a number of individual companies as well as certain sectors (Bruce, 2003, p. 125). The situation

What does the tree represent and what does Melinda learn from her Essay

What does the tree represent and what does Melinda learn from her creation of a tree - Essay Example The significance of the tree in the book Speak, is the growth that it symbolizes for Melinda in the story. At first Melinda is unhappy with her choice to paint a tree, but Mr. Freeman tells her that she cannot choose another option as it is her destiny. Mr. Freeman also implies that one has to be at peace with one’s self before you will be at peace with the art that you create and this is significantly shown throughout the story as Melinda struggles to be happy with the tree’s that she paints and struggles to bring her tree’s to life. It is clear to see that the author of the book deliberately chose for Melinda’s artwork to be about a tree as a tree is the symbol of life. In this book the tree first symbolizes death as Melinda seems to be struggling and wilting on the inside after the rape that she had endured. Melinda’s art also follows a pattern of death to life One example of Melissa’s painted trees reflecting her tortured mind is after th e pep rally where Melinda’s art consists of painted watercolors of trees that have been hit by lightning and is so dark that you can almost not see the trees. This is a symbol of the torment, teasing and daily struggles that Melinda faces in school from her previous friends as well as from certain teachers. The darkness also represents Melinda’s struggle to keep the secret that she is hiding in the dark as she is not willing to speak up about it. The painting of trees by Melinda and the story that unfolds in the book go hand in hand as Melinda’s painting projects her frame of mind and the turmoil inside of her. The greatest contributing factor to Melinda’s struggle is the Antagonist Andy Evans who had viciously raped Melinda at Kyle Rogers end of summer party, which forced Melinda to call the police. This incident led to Melinda being an outcast as her friends

Security Policy Analysis Essay Example | Topics and Well Written Essays - 250 words - 1

Security Policy Analysis - Essay Example These company’s make earnings from these projects (Luetge & Jauernig, n.d.). As a result, they need to mitigate risks facing the projects as one of the factors that will influence the project. In regard to that, there is a need to identify, examine and regulate the threats that may affect the completion of any project. The company also faces other threats not related to the projects in any manner. These form the institution risks. Most of them will attempt to obstruct the system from achieving its objectives. It involves the organization settling on priorities concerning the efforts made in the institution and the use of resources for optimum achievement. It should span all the mission areas of the company. Assume you are a technical advisor for the Chief Information Officer (CIO) of your organization. The CIO sends you an email communicating that she wants to be briefed on "OMB M-11-11" because the administrator has just added it to the list of priorities for the organization. She has limited knowledge of the policy and needs to know how it will effect the organization, and what we have already accomplished towards meeting the requirements within the system. First, I would report on what OMB-11-11 is (Xceedium.com, 2015). In relation to that, it is a policy that advocates for the implementation of identity verification among persons to facilitate authorization to have access to information systems, networks and facilities in an organization. Next, I will report on the implementation of OMB-11-11. The application will entail a detailed procedure and use of software applications that will make the process simpler such as a Xsuite. The access control mechanism will offer privileges such as keeping track of passwords, access methods that rely on keys both for network and information systems. Through such application software, it is possible to separate authorization and authentication to beef up security especially in highly sensitive areas of

Erasmus and Machiavelli Essay Example | Topics and Well Written Essays - 1750 words

Erasmus and Machiavelli - Essay Example l prince in following the will of God: â€Å"though following Him is hard, not following Him is a sin.† Taking the Christian perspective, since God was the creator of the universe, he was then accordingly the source of all power. Since God was the source of all power, following the will of God would most assuredly brought his concept of a prince the most power. For surely, if a person were to ignore the will of God, then God would not protect that prince, or to the more extreme aspect of the situation, God would remove immoral princes from power. In the Christian view, since there was no way to avoid God or to avoid the consequences of ignoring the will of God, this would make the most appropriate way to gain power and to keep this power by merely following the will of God. According to Richard F. Hardin, â€Å"Erasmus thought it possible to dissuade kings and their subjects from the idolatry of power†1 Richard F. Hardin, â€Å"The Literary Conventions of Erasmusâ€⠄¢ Education of a Christian Prince,† Renaissance Quarterly, vol. 35, no. 2, (Summer 1982) p. 152.. They were to hold their power not for their own gains, but they were to try to improve upon the condition of mankind. Anyone in a position of power should attempt to do this, from a Christian perspective, and those who didn’t were guilty of â€Å"unmitigated tyranny.† Erasmus was not concerned with how useful this document turned out to be in the real world. What he hoped to accomplish in the end was to shape the way that the real world functioned. To many, though, this was viewed as â€Å"primitive and simplistic†2

City Council Meeting Essay Example | Topics and Well Written Essays - 1250 words

City Council Meeting - Essay Example Seated at the center is the Deputy mayor and also the Head of Committee Services. To the left of the mayor are seated the Chief government, the town Solicitor and also the Council Manager. They supply recommendation on the conduct of the meeting similarly as creating a politician record of the proceedings and selections taken. Upon election, Councilors ar allotted a particular seat within the Chamber. The media create use of a Press Table set below the soapbox and ahead of the Members seating room. Variety of officers also will be gift within the meeting for supporting numerous aspects of the meeting. There’s a Public Gallery to the left of the Lord politician. Officers Gallery is going to be to the correct of the mayor. Each seat has shared access to an electro-acoustic transducer that is controlled from a console on the soapbox within the Chamber. The Lord politician encompasses a reproduction of the electro-acoustic transducer layout on the chamber in order that those desires to talk are often known. The console and also the Mayors electro-acoustic transducer incorporate associate degree override button. The reduction from originally a hundred sixty five Councilors to the current ninety Councilors implies that not all of the seats within the Chamber square measure currently occupied. The Council meets each seven weeks and extraordinary conferences square measure generally commands to subsume specific problems. At the start of each municipal year the council holds its annual general meeting. This is often the meeting wherever the mayor, deputy mayor, leader and executive board square measure appointed, yet as the numerous different committees of the council. There square measure total ninety councilors in thirty wards of urban center council. One ward is consisting of roughly twelve, thousand populations. All wards square measure community based mostly wards. There square measure three councilors for every ward. They’re the representative